Proof, stated so it can be checked.
Real numbers from accounts AE operates. Every figure is pulled from the platform’s own analytics, with the measurement window and the caveats written down.
Same accounts. Same weeks. 3× the views.
For four weeks AE's clips ran on the show's Instagram and Facebook next to the clips its own team made — same episodes, same audience, no paid spend on either side.
7,229 clicks to the Substack and YouTube.
AE cuts and posts clips of a royals commentary show on Instagram and Facebook, and every clip sends viewers back to the host's Substack or YouTube. No paid spend, no production time from the host.
The platform’s own counts.
Views and followers come from the platform’s own reporting: Meta Business Suite, TikTok Studio, YouTube Studio. Clicks are counted on our link hub, the one step no platform reports, and each study says so.
Dated windows, no cherry-picking.
Each study states its exact measurement window and counts averages across the full period of live operation, dormant days excluded and said so.
The caveats are in the study.
Where a metric flatters — views that count replays, approximate chart reads — the study says it plainly, next to the number, so you can weigh it yourself.
Want numbers like these with your name on them?
Book a call and we'll look at your show together, or start with free clips and judge the output first.
Signing up is free: three clips a week, no card. Or email ezra@aethelstan.media.